Discover Parks has signed on as the title sponsor of the Marches 3-Day, one of Britain’s longest and toughest amateur cycle races.
Based in north Herefordshire, the company will see its branding on the yellow race leader’s jersey and the event, which runs over three days on the Welsh border.
Glenn Jones, owner and managing director of Discover Parks, said: “So many of our owners, guests and team are keen cyclists, so title sponsorship is a great fit for us.
“Not only will our logo be on the yellow jersey, but the time trial from Presteigne to Shobdon will finish outside our Pearl Lake Country Holiday Park.
“Time trials at this level are so exciting with that last sprint to the line, and we hope to generate quite a crowd to cheer on the cyclists.”
Running from May 2 to 4, 2026, the Marches 3-Day includes four stages across three days, centred mainly around Presteigne.
It will challenge cyclists on a scaled down version of the Tour de France and includes two 60-mile road races, a short time trial from Presteigne to Shobdon, and a challenging hilltop finish near Offa’s Dyke.
The race crosses the Welsh border multiple times and is supported by Beicio Cymru and British Cycling.
Now a fixture on the British regional racing calendar, the event attracts racers from the Channel Islands, the Isle of Man, and Scotland.
It aims to develop new talent, with previous competitors Ben Chilton and Joe Brookes now racing semi-professionally in France.
William Fotheringham of organising club Halesowen A & CC said: “When we founded this race, the idea was that it would be a unique challenge, a grass roots event that offers developing bike racers a proper stage race experience, and partnership with Discover Parks will enable us to take the race to the next level.
“It’s fantastic for us to have a main sponsor who are really local to the event, as that connection is something we can really build on.”
The 2026 edition will feature cyclists from the surrounding area, including Shobdon, Tenbury Wells, and Ludlow.
Organisers hope the event will help build excitement ahead of the Tour de France, with the UK leg set to pass near Presteigne in 2027.